Ramadan & Holiday Season Stocking Guide for Retailers

Ramadan and the December holidays can make or break a retail year in MENA. The winners are the merchants whose shelves are full before the rush starts — here is the timeline that works.

Two Months Before

Place orders for lantern-style lighting, serving platters and gift-style packaging. Sea freight booked this early arrives with comfortable buffer.

One Month Before

Replenish fast movers — tableware, storage jars and decor accents — by air if needed. Track sell-through weekly so you can reorder while suppliers still have stock.

During the Season

Keep a simple bestseller list and reorder only what clears. Post-season, do not carry seasonal decor into the new year — clear it with a themed promotion instead.